CRC Wheat: A Standard of Responsible French Cultivation

In an era where consumers are increasingly conscious of food origins and production methods, certifications like CRC® (Controlled Reasoned Cultivation) play a vital role.

When applied to wheat, "CRC Wheat" signifies a commitment to responsible, high-quality cultivation practices originating from France.

This standard goes beyond basic agricultural requirements, emphasizing sustainability, traceability, and fairness.

Understanding CRC Wheat

The CRC® standard is a French initiative that promotes "Controlled Responsible Production." In the context of wheat, this translates to a system that prioritizes:  

French Origin: CRC Wheat is exclusively sourced from French farms, ensuring local production and supporting French agriculture. 

Responsible Farming Practices: A core principle of CRC is the implementation of sustainable agricultural methods. This often means minimizing or eliminating post-harvest chemical treatments, as well as placing an emphasis on practices that reduce environmental impact.

Biodiversity Promotion: CRC standards encourage farming practices that foster biodiversity, contributing to healthier eco-systems. This can include implementing farming techniques that help to support wild life populations.  

Fair Compensation for Farmers: The CRC system is designed to provide fair compensation to farmers, ensuring the economic viability of sustainable agriculture.   

Traceability: The CRC standards also place a high emphasis on traceability, so that the wheat can be tracked from the field to the final product.

Quality: Rigorous inspections and controls are in place to ensure the quality of the wheat.   

Storage Practices: CRC certified wheat is stored using fresh air ventilation, and no insecticides are used during the storage process.

Why CRC Wheat Matters?

Consumer Confidence: The CRC label provides consumers with assurance that the wheat they are purchasing is produced according to stringent standards.

Environmental Sustainability: By promoting responsible farming practices, CRC contributes to a more sustainable agricultural sector.

Support for Local Farmers: CRC helps to support French farmers and maintain local agricultural traditions.

High Quality Produce: The rigorous standards in place help to ensure a high quality wheat product.

Our Partnership with Minoterie Bourseau

Marubishi Malaysia works in close partnership with Minoterie Bourseau, a mill that shares these core values of commitment and responsibility.

Minoterie Bourseau crushes a variety of cereals, including wheat, spelt, einkorn, rye, and buckwheat. The mill is dedicated to purchasing only top-quality cereals that are grown with respect for both people and nature.

Importantly, all of their cereals are French-sourced from regions closest to the mill, and are certified either CRC or Organic Culture. This ensures that they meet strict specifications, defining the expected quality criteria and the commitments made in favor of the environment and biodiversity.

This partnership highlights the dedication to providing consumers with products that are not only of high quality but also produced with a strong ethical and environmental focus.

Specifically, the following flours that Marubishi Malaysia carries have been certified CRC:

Signature Flour Application

Different flours are best suited for specific baked goods. For example, T45 flour is ideal for croissants, T60 is recommended for baguettes, T80 is favoured for Tourte de Meule, and T150 is more suited for wholemeal loaves.

Contact us for guidance on selecting the perfect flour for your baking needs.

In essence, CRC Wheat, and the working relationship between Marubishi Malaysia and Minoterie Bourseau, represents a commitment to quality, sustainability, and ethical production within the French agricultural landscape.